Wednesday 6 April 2011

mentor. branding and style image. australian label kookai

 

The style and brand image of Kookai is quite inspiring to me. they maintain a unique style and signature of jersey pieces featuring heavily throughout each season collection.  The brand image and expansion into footwear and jewelery and other accessories is on to be admired.  their relaxed sense of style and edge is definitely an aesthetic i like and aim to achieve through my own collection and future brand.  This video is the making of their 'Where the Wild Things are for their AW 2011 collection.  i am drawn to the styling, and overall creative aesthetic. 

No comments:

Post a Comment