Fashion in Supermarkets

In the latest issue of Vogue Australia (a favourite magazine fashion publication of mine, which I purchase religiously wach month) the June 2011 issue features this double spread featuring fashion in a supermarket setting, it is a promotional shoot for Coles, as they are relaunching their beauty ranges instore.  this is exactly what the Sunsilk competition was for! which is very exciting! this could mark the beginning of a new trend in fashion photography, in the everyday setting, the supermarket.  the Sunsilk competition i took part in was sponsored by Coles therefore this fashion spread, which is just one of 4 founf in the magazine for the month is very interesting.